The UCSB Library subscribes to Brandwatch (formerly Crimson Hexagon), a web-based library of social media posts (updated in real-time) and social media analysis software platform. Posts can be searched using keywords and then either downloaded for off-line analysis with third party tools or analyzed using Crimson Hexagon’s data visualizations.

Brandwatch's social media data library consists of hundreds of billions of posts from content providers including:

  • Twitter: Full Twitter Firehose through a direct partnership with Twitter beginning July 2010, with some content back to July 2009. 
  • Tumblr: Full Tumblr Firehose through a direct partnership with Tumblr beginning January 2015.
  • Blogs, for example
  • Forums, for example
  • Instagram Hashtags
  • YouTube: Content from video descriptions and comments.

For more information on using Crimson Hexagon, including how to sign-up for access, please contact