Available in the DREAM Lab. Brandwatch (formerly known as Crimson Hexagon) is a web-based library of social media posts (updated in real-time) and social media analysis software platform. Posts can be searched using keywords and then either downloaded for off-line analysis with third party tools or analyzed using Brandwatch’s data visualizations. For more details on content, click on the "Search Now" link above. For more information on using Brandwatch, including how to sign-up for access, please contact dreamlab@library.ucsb.edu.