Includes full-text market research reports covering eight major subject areas: service industries, consumer goods, demographics, food & beverage, heavy industry, life sciences, public sector, and technology and media.

The following market research firms are the contributors included in UCSB's subscription: Packaged Facts, Kalorama Information, Simba Information, Freedonia, and Mind Commerce.

Materials Indexed: Business Data, Factual Information, Reports, Statistics Database Type: Data Collection, Full Text Collection Interface Language: English Materials Language: English Subject: Business, Statistical Information Broad Category: Multidisciplinary, Social Sciences