Market Research and American Business, 1935-1965 provides a unique insight into the American consumer boom of the mid-20th century through access to the complete market research reports of Ernest Dichter, the era’s foremost consumer analyst and market research pioneer. The collection is a treasure trove of information on some of America’s best known brands.


Materials Indexed: Artworks, Business Data, Case Studies, Correspondence, Memorandums, Pilot Studies, Proposals, Questionnaires, Reports, Statistics Database Type: Archival Collections Interface Language: English Materials Language: English Subject: Business, Communication, Economics, History (U.S.), Sociology Broad Category: Humanities, Social Sciences