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Dates:
1900-2000
Description:

The J. Walter Thompson Company Archive documents the history, operation, policies and accomplishments of one of the world's largest and oldest advertising firms. The papers reveal many aspects of twentieth-century cultural, social, business, marketing, consumer, and economic history while investigating the human psyche. Content includes a selection of c. 1,500 ads from c. 115 different brands/clients from the main US domestic market and some from the London office.

Materials Indexed: Correspondence, Factual Information, Images, Memorandums, Newspaper Articles, Primary Sources, Reports Database Type: Archival Collections Interface Language: English Materials Language: Primarily English Subject: Business, Communication, Economics, History (U.S.), Primary Sources Broad Category: Humanities, Multidisciplinary, Social Sciences