Finding Books and Book Chapters
- Pegasus is the online catalog at UCSB. Use it to find books and other materials at UCSB
- Melvyl is the online catalog for all the UC libraries.
- If you don't know the exact subject terms for your topic, start with a keyword search. This will look for your words in the title, author name, publisher information, and other parts of the catalog record.
- Keyword searches will scan book chapters, which can be great resources for your paper!
- Subject searches require exact wording, but the results will be much more precise
- The * symbol will pick up alternate endings to a word, so that crit* will find library records that contain the words criticism, critical, critic, critique and so forth.
The following is an example of sources for researching the Toy Industry.
These same types of information should be available for the company and industry you are researching.
 Toy Industry Association (product safety, trends) - American Specialty Toy Retailing Association
- Playthings, via Ebsco's Business Source Premier
- DSN Retailing Today, via Ebsco's Business Source Premier (general retailing magazine)
- Encyclopedia of American Industries.
Ref HC 102.E532005
- Data from US Government Surveys:
- Business Source Premier
Index to journals on business, accounting, finance, etc. Includes much full-text, with page images. Suggested search terms: toy industry, toy stores, toys, business forecasts, business conditions, startups, market research, product introduction, market potential, market entry, industry wide conditions, strategic planning.
- LexisNexis Academic
The Business Section: Business News and Industry News contain articles from thousands of trade magazines and newspapers.
- Mechanical Engineering
- Electrical & Computer Engineering
- Materials Science
- Business Planning (market research)
- Companies & Industries Research
- U.S. Patent & Trademark Office
- Library guide to patents and standards
- How Stuff Works
- How Things Work
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